English-speaking professional advertising sub-discourse as a sphere of metaphor verbalization

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Interpreting Metaphor of Modality in Advertising English

Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality system and metaphor of modality in systemic-functional linguistics with a corpus we have collected. It is pointed out that metaphor of modality, a usual method to scheme modality and allocate modal re...

The Social Tricks of Advertising. Discourse Strategies of English- Speaking Tour Operators on Facebook

mixing english in persian print advertising discourse

this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...

Cancer as a Metaphor

Introduction: Cognitive linguists believe that metaphor is a cognitive phenomenon, and that what appears in language is just the aspect of cognitive phenomenon Metaphor is one of the basic interdisciplinary concepts that has been paid more attention to its fundamental role in various aspects of psychology, medicine, including cancer in recent years. Methods:. From the point of view of cognitiv...